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| How Do You Sell A Movie? |
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Somewhere out there, in the unwieldy abyss called the World Wide Web, Satan is discussing his upcoming debut as a movie producer, a woman from Bulgaria wants to challenge you to a high-tech game of "Asteroids," and a shape-shifting slice of psychedelia aims to expose images within your subconscious.
The question remains, however, whether any of this will make you want to someday lay your eyes on an actual movie.
With DVRs reducing the impact of TV commercials and moviegoers growing increasingly intolerant of the endless parade of pre-show film trailers, the degree to which studios are relying on their Internet presence is growing exponentially.
According to the studios, visitors to these sites are unique in that they want to be "advertised" to. A TV commercial can be a nuisance, a print ad can be overlooked — but its hard to imagine a more captive audience than someone who has typed in a URL.
The worst movie sites are token efforts, the equivalent of a "bare-bones" DVD; the best can suck up hours of a visitors time and leave them with drool on their chins.
So go ahead and dig into those free appetizers, the studios are saying — just be sure to leave room for the main course.
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